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Privacy policy

We measure which pages get read and which links get clicked, using Google Analytics. We have no accounts, no forms and no mailing list, and we never ask for your name or email address.

Effective

What we measure

We use Google Analytics 4, a service from Google, to count visits. It runs only on dannyscats.com. It does not run on preview or test copies of the site, in automated browsers, or on a device that has muted it.

When it runs, Google Analytics records the pages you view and what a browser normally sends with each request: the page address, the page you came from, your browser, device type, screen size and language, and an approximate location such as country and city. Google works out that location from your IP address. Google says Google Analytics 4 does not log or store IP addresses.

On top of page views, the site sends two events of its own:

  • affiliate_click, when you open a product link to Amazon. It records the page you were on, the product (its Amazon product number, name and brand), where on the page the link sat, its position in the list, and the type of page.
  • select_content, when you follow a link between a Learn article or glossary entry and a product guide. It records the page you left, the page you went to, the type of each, and where the link sat.

Neither event includes your name, your email address or anything you type.

Cookies

When Analytics runs, Google sets two first-party cookies, _ga and one named _ga_ followed by our measurement ID, to tell one visit from the next. By Google's default they last up to two years. Danny's Cats sets no other cookies.

The site may also keep a small setting in your browser's local storage: an earlier choice to turn analytics off. It never leaves your browser.

How to turn analytics off

  • Block or clear cookies for dannyscats.com in your browser settings.
  • Use a content blocker that blocks Google Analytics.
  • Install Google's Analytics opt-out browser add-on, which stops Google Analytics on every site.

What Google does with the data

Google processes Analytics data under its own terms. Google keeps the event data for the retention period set in our Analytics account and then deletes it. Read Google's privacy policy and how Google uses information from sites that use its services.

Amazon links

Product guides link to Amazon. When you click one, you leave Danny's Cats. Amazon sets its own cookies, including the one that tells it a purchase came through our link, and handles everything you do there under the Amazon Privacy Notice. Amazon's reports to us show which products were ordered through our links, never who ordered them. See the affiliate disclosure for how the links work.

Hosting

The site is hosted by Vercel. Like any web host, Vercel's servers see the requests your browser makes, including your IP address and browser details, and keep short-lived logs to run and protect the service. See Vercel's privacy policy. Fonts and images are served from our own site.

What we do not collect

There are no accounts, comments, forms or newsletter on Danny's Cats. We do not collect names, email addresses, phone numbers or payment details.

Children

Danny's Cats is written for cat owners in general and is not aimed at children under 13. We do not knowingly collect personal information from anyone, of any age.

Changes and contact

If what we collect changes, we update this page and the date at the top.

A contact address to ask about privacy is coming soon. This page will show it as soon as it is live.